by J. Enrique Bigné, Xavier Font, Luisa Andreu · ESIC Editorial · tapa blanda · ISBN 9788473562621
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«Marketing de destinos turísticos» is the manual by J. Enrique Bigné, Xavier Font and Luisa Andreu, published by ESIC Editorial in paperback.
The book applies marketing to the field of tourist destinations and serves to analyse and propose development strategies. It relates theory to examples and practical cases of national and international scope, and incorporates references to online resources useful for those working in the sector.
Work of 542 pages, published in 2000 in Spanish; belongs to the Libros profesionales collection.
Aimed at professionals and academics in the field of marketing and tourism seeking an applied view of destination management.
