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Marketing de A a Z
by Philip Kotler · Elsevier · tapa blanda · 256 pages
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· ISBN 97885352116586 people viewing thisViewed 2 times
Product details
Pages: 256 pages
Author: Philip Kotler
Publisher: Elsevier
ISBN: 9788535211658
Format: tapa blanda
Language: pt-BR
Release date: 1/1/2003
ISBN: 9788535211658
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Synopsis of Marketing de A a Z
Este libro de Philip Kotler, titulado 'Marketing de A a Z', es una revisión de los conceptos básicos de marketing. El autor presenta 80 conceptos considerados de importancia crítica en un formato accesible y fácil de entender. El libro abarca los conceptos de marketing desde una perspectiva actual y está indicado para profesionales de marketing o lectores en general que deseen actualizar sus conocimientos sobre las ideas esenciales en marketing y conocer el pensamiento más reciente a respecto del marketing de alto desempeño.
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