by Peter Clifton, T. Hai Nguyen, Susan E Nutt · David & Charles · tapa blanda · ISBN 9780434985838
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«Marketing Analysis and Forecasting Made Simple» is the marketing guide by Peter Clifton, T. Hai Nguyen and Susan E Nutt, in paperback.
The book presents marketing analysis and forecasting as accessible tools for students and professionals. It explains the fundamentals of the discipline, the collection and interpretation of market data, and methods for estimating trends and supporting business decisions. Practical and didactic approach.
Published by David & Charles in June 1985, it is part of the Made Simple Books series.
Marketing students and professionals seeking an accessible guide to data analysis and trend forecasting.
