Take three and pay for only two with coupon TRIPLEEN
Market-Driven Management
4.6
Negocios y EconomíaISBN | 9780471595762
-
VAT included
Free SHIPPING
Free returns within 30 days
Pay with:
Available offers by condition
New condition items ship only to the UK, with free shipping on orders from £15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Product details
Pages: 336 pages
Author: Frederick E. Webster Jr.
Publisher: John Wiley & Sons Inc
ISBN: 9780471595762
Format: tapa dura
Language: en
Release date: 13/4/1994
ISBN: 9780471595762
Synopsis of Market-Driven Management
Este libro explora cómo aplicar el nuevo concepto de marketing para crear una empresa orientada al cliente. Frederick E. Webster Jr. combina la investigación académica con ejemplos de las mejores prácticas en gestión, ofreciendo una perspectiva estratégica sobre lo que funciona y lo que no en las culturas de marketing corporativo. El libro incluye ejemplos de empresas líderes americanas y japonesas, centrándose en la interrelación entre la cultura corporativa, la orientación al cliente y el rendimiento empresarial.
More titles for fans of Frederick E. Webster Jr.
Recommended by Julia
Best-selling books in Business
Best sellers
Last unit!4 people have it in their cart
-
VAT included