by Leslie J. Ades · Deusto. Bilbao. · tapa blanda · ISBN 9788423405596
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«Manual del vendedor profesional» is the sales manual by Leslie J. Ades, published by Deusto in paperback (315 pages, in Spanish).
A work aimed at salespeople and those wishing to train in selling products, services, or ideas. It argues that commercial training and interpersonal communication are decisive for the company, and analyzes the MID factor (fear, uncertainty, and doubt) as a brake on sales success, with resources to overcome it.
The work originally appeared in 1983 and is catalogued in the areas of Business and Economics and sales.
For active salespeople and those wishing to start in sales or refine their knowledge of commercial communication.
