by Thomas L. Greenbaum · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788487189852
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«Manual del consultor» is the practical guide for consultants by Thomas L. Greenbaum, published by Díaz de Santos in paperback (262 pages, in Spanish).
A practical work dedicated to consulting management that explains how to attract and retain clients in a highly competitive environment. It covers service marketing, the business plan, corporate identity creation, financial planning, proposal preparation, how to counter objections, and consulting ethics.
First edition, published on 27 September 1991. Format 15 × 1.2 × 21.5 cm and 332 g in weight. ISBN-10: 8487189857.
Aimed at consultants, advisory professionals, and entrepreneurs who want to create or grow a consultancy.
