by Álvaro Ortiz de Zárate · Deusto S.A. Ediciones · tapa blanda · ISBN 9788423407149
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«Manual de franquicia» is the franchise manual by Álvaro Ortiz de Zárate, published by Deusto S.A. Ediciones in paperback (170 pages, in Spanish).
The book analyses franchising as a business system: what defines it, how it is organised, what strategies are involved and what regulatory framework affects it. It offers an orderly presentation aimed at those approaching the sector from a professional or business perspective.
Published in 1988, it falls within the field of business and economics, in the category of franchising and retail trade.
Aimed at entrepreneurs and business professionals interested in the franchise model.
