by Xènia Viladàs · INDEX BOOKS · tapa blanda · ISBN 9788492643394
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«Managing Design for Profits» is the practical business design guide by Xènia Viladàs, published by Index Books in paperback (222 pages, in English).
Design is a requirement to enter most markets, but many SMEs do not know how to approach it. This guide proposes integrating it as a strategic function in the company and provides resources and criteria for making decisions with less risk, with a practical and adaptable approach, far from the theoretical treatise on design management.
The work was originally published in 2010; this edition is a reprint edited in Spain.
For managers and professionals of SMEs who want to integrate design into their strategy, and for designers interested in its business application.
