by Albert Riba · Empresa Activa · tapa blanda · ISBN 9788496627574
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«Mamut o sapiens» is the essay on adaptation and entrepreneurship by Albert Riba, published by Empresa Activa in paperback (160 pages, in Spanish).
It starts from a dilemma: be like the mammoth, which became extinct for not adapting to environmental changes, or like homo sapiens, which modifies the environment in its favour. It sets out the ten vital concerns for developing an entrepreneurial attitude and includes interviews with celebrities and anonymous people about their achievements.
It is part of the «Gestión del conocimiento» collection from Empresa Activa. Published in February 2013.
Aimed at those who wonder how to adapt to change and want to focus their lives with an entrepreneurial spirit.
