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Low Cost: O Fim da Classe Média
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Negocios y EconomíaISBN | 9789726957461
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Product details
Pages: 120 pages
Author: Edoardo Narduzzi, Massimo Gaggi
Publisher: Editorial Presença
ISBN: 9789726957461
Format: tapa blanda
Language: pt
ISBN: 9789726957461
Synopsis of Low Cost: O Fim da Classe Média
En este ensayo, Edoardo Narduzzi y Massimo Gaggi analizan cómo marcas revolucionarias como Ryanair, IKEA, Skype, Zara y Google están transformando la economía global. Los autores exploran el fenómeno del 'low cost' y cómo esta tendencia está provocando la desaparición de la clase media tal como la conocíamos, tras haber sido el pilar del consumo durante décadas.
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