by Edoardo Narduzzi, Massimo Gaggi · Editorial Presença · tapa blanda · ISBN 9789726957461
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«Low Cost: O Fim da Classe Média» is the essay by Edoardo Narduzzi and Massimo Gaggi, published by Editorial Presença in paperback, in Portuguese.
The essay analyses how Ryanair, IKEA, Skype, Zara and Google, with their low-cost models, are transforming the world economy. Edoardo Narduzzi and Massimo Gaggi argue that this 'low cost' logic displaces consumer habits and weakens the middle class, which for decades was the main pillar of demand.
For readers interested in economics, business models and the social impact of low-price strategies.
