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Los creadores de imagen
by William Meyers · Ariel · tapa blanda · 266 pages
3.8
· ISBN 978843441401311 people viewing thisViewed 1 times
Product details
Pages: 266 pages
Author: William Meyers
Publisher: Ariel
ISBN: 9788434414013
Format: tapa blanda
Language: es-ES
Release date: 1/2/1994
ISBN: 9788434414013
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Synopsis of Los creadores de imagen
Este libro de William Meyers, publicado por Ariel, explora el poder y la persuasión en Madison Avenue, analizando cómo se crean las grandes campañas publicitarias. Se examina cómo marcas como Marlboro y Apple alcanzaron el éxito, y cómo Chrysler evitó la quiebra. Una obra que desvela los mecanismos de la publicidad y el consumismo en la sociedad occidental.
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