by William Meyers · Ariel · tapa blanda · ISBN 9788434414013
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«Los creadores de imagen» is the essay on power and persuasion on Madison Avenue by William Meyers, published by Ariel in paperback (266 pages, in Spanish).
William Meyers analyses the inner workings of American advertising from Madison Avenue, where the great campaigns of the twentieth century were conceived. He examines real cases such as Marlboro and Apple and the rescue of Chrysler, explaining how advertising persuasion builds the power of brands over the consumer and shapes Western culture.
Translation by Joaquín Adsuar Ortega of the original «The Image Makers: Power and Persuasion on Madison Avenue». Published in the Sociedad Económica collection by Ariel.
Suitable for marketing and communication professionals, as well as readers interested in the history of advertising and consumer behaviour.
