by Olivier Le Picard, Jean-Christophe Adler, Nicolas Bouvier · Tapa blanda · ISBN 9782708124288
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«Lobbying» is the essay by Olivier Le Picard, Jean-Christophe Adler and Nicolas Bouvier, published by Éd. d'Organisation in paperback (223 pages, in French).
The book analyses how particular interests influence collective benefits, the rules of the lobbying game in France and the EU. It explains why it is essential for companies, trade unions and administrations, whether it is a fifth power, when to act in Paris or Brussels, the role of the media and how to evaluate the return on an action.
Published in 2000; paperback edition of 223 pages in French. Includes a detailed bibliography.
For communication professionals, associations and students interested in how pressure groups influence France and the EU.
Nicolas Bouvier was a 20th-century Swiss traveller, writer, picture editor and photographer. He studied in Geneva in the 1950s and lived there later between his travels.
