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by M. Jesus Martinez Arguelles, José Luis Álvarez · Gestión 2000 · tapa blanda · ISBN 9788480889131
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ISBN: 9788480889131
Este libro ofrece una visión completa de los conceptos, técnicas y enfoques clave que se desarrollan en un MBA. A través de sus capítulos, se exploran las áreas esenciales que todo directivo debe dominar, incluyendo estrategia y dirección, contabilidad y finanzas, producción, marketing, recursos humanos, control de gestión, calidad y sistemas de información. Con la participación de destacados profesores de los MBA más prestigiosos de España, esta obra proporciona una guía práctica y actualizada para el éxito en el mundo empresarial.
José Luis Álvarez Enparantza, better known by his pseudonym Txillardegi, was a Basque linguist, politician, and writer. He was born and raised in the Basque Country, and although he did not learn the Basque language until the age of 17, he later came to be considered one of the most influential figures in Basque nationalism and culture in the second half of the 20th century. He was one of the founders of ETA, but in 1967 he left because he did not agree with its political line.
