Lo esencial. Estrategia empresarial I

Synopsis of Lo esencial. Estrategia empresarial I

«Lo esencial. Estrategia empresarial I» is a guide to business management of anonymous authorship, in paperback, in Spanish.

Alphabetical tour of the key aspects of business management: it brings together the essential concepts of strategy and presents them briefly, clearly and practically. Designed as a popularising work, it introduces the reader to the language of business management and the factors that determine an organisation's success.

1994 edition of The Economist Books series, promoted alongside the newspaper Expansión and with the participation of Coopers & Lybrand and Central Hispano.

For managers and professionals who want a clear, concise view of the fundamentals of business strategy.