by Hermann Simon · Editorial Planeta, S.A. · tapa dura · ISBN 9788408021582
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«Líderes en la sombra» is the essay by Hermann Simon, published by Editorial Planeta in hardback (374 pages, in Spanish).
The author brings together 500 small and medium-sized companies from around the world that have become benchmarks in their sectors without being well-known brands. From these cases he explains what strategies they share, how their specialisation and careful management allow them to compete in global markets, and what lessons other businesses can apply.
The edition was published on 16 September 1997 and carries the subtitle «Lecciones de las 500 mejores pymes del mundo».
For readers interested in business, economics and business management, particularly how successful SMEs work and their key factors.
Hermann Simon is a German author and businessperson. He is chairman of Simon-Kucher, a strategy and marketing consultancy. He is a strategy, marketing and pricing consultant. An ongoing online German-language survey voted him the second-most influential management thinker. Simon has authored numerous books and writes articles for international newspapers and business magazines. He is also known for coining the term Servicewüste.
