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ISBN: 9788408021582
Este libro, 'Líderes en la sombra', escrito por Hermann Simon, ofrece lecciones valiosas de las 500 mejores pymes del mundo. Publicado por Editorial Planeta en 1997, esta edición en tapa dura de 374 páginas explora las estrategias y características que distinguen a estos líderes empresariales. Un análisis profundo y práctico para aquellos interesados en el éxito empresarial y la gestión de pequeñas y medianas empresas.
Hermann Simon is a German author and businessperson. He is chairman of Simon-Kucher, a strategy and marketing consultancy. He is a strategy, marketing and pricing consultant. An ongoing online German-language survey voted him the second-most influential management thinker. Simon has authored numerous books and writes articles for international newspapers and business magazines. He is also known for coining the term Servicewüste.
