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by Hermann Simon · LA LEY Corporativo · tapa blanda · 228 pages
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En 'Cómo vencer la crisis: 33 soluciones rápidas para su empresa', Hermann Simon ofrece una guía práctica y concisa para superar los desafíos económicos. Este libro presenta estrategias efectivas y soluciones ágiles diseñadas para ayudar a las empresas a enfrentar y superar las crisis, optimizando su gestión de ventas y marketing. Con un enfoque directo y aplicable, este recurso es ideal para profesionales y académicos que buscan herramientas para navegar en tiempos de incertidumbre económica.
Hermann Simon is a German author and businessperson. He is chairman of Simon-Kucher, a strategy and marketing consultancy. He is a strategy, marketing and pricing consultant. An ongoing online German-language survey voted him the second-most influential management thinker. Simon has authored numerous books and writes articles for international newspapers and business magazines. He is also known for coining the term Servicewüste.
