by Hermann Simon · LA LEY Corporativo · tapa blanda · ISBN 9788487670329
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«Cómo vencer la crisis: 33 soluciones rápidas para su empresa» is the business manual by Hermann Simon (La Ley Corporativo, paperback, 228 pages).
The book argues that facing a recession requires acting quickly and proposes 33 practical measures for companies, focused on sales and marketing rather than theoretical explanations. It brings together short-term executable initiatives, warns against miracle solutions, and maintains that decisive commercial management allows emerging stronger.
First edition published in 2009, within the edirectivos collection; translation by Pablo Rodríguez Murphy.
Aimed at executives, entrepreneurs, and sales and marketing professionals seeking applicable measures during recession periods.
Hermann Simon is a German author and businessperson. He is chairman of Simon-Kucher, a strategy and marketing consultancy. He is a strategy, marketing and pricing consultant. An ongoing online German-language survey voted him the second-most influential management thinker. Simon has authored numerous books and writes articles for international newspapers and business magazines. He is also known for coining the term Servicewüste.
