by Asociación Española de Empresas de Consultoría (AEC) · FC EDITORIAL · tapa blanda · ISBN 9788496743434
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«Libro blanco de buenas prácticas en el mercado de la consultoría» is the guide by the Spanish Association of Consulting Firms (AEC), in paperback.
A practical work aimed at developing a business plan: it describes the sections of a business plan, with examples, ideas and case studies, and the methodology to achieve the objectives. It also serves as a reference for SMEs without formal planning, in a market full of opportunities and also risks.
First Spanish edition of 266 pages, published by FC Editorial in Madrid in December 2008.
Aimed at entrepreneurs, managers and SMEs who want to prepare or review their business plan and define their business strategy.
