by Bernard Garrette, Pierre Dussauge · Editions d'Organisation · tapa dura · ISBN 9782708118317
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«Les stratégies d'alliance» is the essay by Bernard Garrette and Pierre Dussauge, published by Editions d'Organisation in hardback (283 pages, in French).
This essay on business cooperation explains why even market leaders resort to alliances, how to decide between allying or growing alone, choosing partners, organizing cooperation, and sharing risks and benefits. It includes examples and around thirty case studies.
With a foreword by Jean-Luc Lagardère, CEO of Matra Hachette. Originally published in 1996.
Aimed at business executives and at teachers and students of economics and management.
