tapa blanda · ISBN 9782708126633
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«Les Marques de distributeurs jouent dans la cour des grands», an essay by Claude Sordet, Judas Paysant and Claude Brosselin, published in paperback.
It analyses the evolution of own brands, which emerged to offer good value for money and improve retailers' margins. Today they compete directly with major brands and the book examines their strategies, their effect on consumers and market trends.
French-language edition of 350 pages, published by Editions d'Organisation in 2001. ISBN 9782708126633.
For readers interested in retail distribution, brand strategy and competition between own brands and leading brands.
