by Armand Dayan · Presses Universitaires de France - PUF · tapa blanda · ISBN 9782130539568
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«Les études de marché» is the market research guide by Armand Dayan, published by Presses Universitaires de France - PUF in paperback (128 pages, in French).
The book explains what market research consists of and why it has become essential for producers and distributors. It analyses changes in buyer behaviour, conditioned by competition and easy access to all kinds of products and services, and details the techniques for investigating their needs, motivations, attitudes and behaviours.
It corresponds to the 2nd edition and is part of the Que sais-je? collection, identified as number 1219.
Intended for marketing and distribution professionals, as well as for those curious about market analysis and consumer behaviour.
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