by Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz · Springer · tapa dura · ISBN 9783540776352
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«Leading Pharmaceutical Innovation» is the business essay by Gassmann, Reepmeyer and von Zedtwitz, from Springer, in hardback (186 pages, in English).
It analyses the pharmaceutical industry and strategies for generating innovation in the face of stagnation in the approval of new drugs. It studies three sources of innovation: management methods, technologies for R&D and new forms of cooperation and internationalisation, such as open innovation. It includes cases from Europe, the United States and Asia.
Second edition published in 2008. Subtitle: Trends and Drivers for Growth in the Pharmaceutical Industry.
Reference work for pharmaceutical industry professionals, executives and researchers interested in innovation management and R&D.
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