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ISBN: 9782100530656
Panorama de las grandes marcas y sus estrategias para conquistar un amplio público. Desde la aparición de los primeros grandes profesionales de la alta costura hasta las últimas tendencias que consisten en inscribir el nombre de las marcas en cada objeto del paisaje urbano. Teléfonos móviles, coches, lugares de restauración contribuyen a configurar la nueva historia de la seducción.
Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara, Adland: A Global History of Advertising, Branded Male: Marketing to Men (2008), Luxury World: The Past, Present and Future of Luxury Brands (2009), Branded Beauty: How Marketing Changed the Way We Look (2011), and The Escape Industry: How Iconic and Innovative Brands Built the Travel Business (2017), all published by Kogan Page. Tungate also collaborated with Renzo Rosso, the founder of clothing company Diesel S.p.A., on the book Fifty, about Rosso's life and the Diesel brand. The graphic design was by Barcelona-based creative collective Vasava.
