Las herramientas de comunicación en la internacionalización de la empresa segoviana

Synopsis of Las herramientas de comunicación en la internacionalización de la empresa segoviana

This book, written by Begoña Gómez Nieto, analyzes the fundamental role of communication tools in the internationalization processes of companies in the province of Segovia. Through its pages, the author explores how the adoption of appropriate communication and technological strategies can facilitate the expansion of small and medium-sized enterprises in global markets.