by Mónica Mendoza Castillo · Alienta Editorial · tapa blanda · ISBN 9788417568450
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«Las 12 únicas maneras de captar clientes» is the marketing and sales essay by Mónica Mendoza Castillo, published by Alienta Editorial in paperback (208 pages, in Spanish).
The work explains how to attract the new omnichannel consumer, a buyer more demanding and empowered by technology whose decisions determine which companies survive. The author analyzes what communication and advertising channels exist and which are more efficient depending on the market, the audience, and the budget of each business, with the aim of adapting the commercial strategy to the current environment.
The book includes a prologue by Anxo Pérez.
Recommended for sales professionals, salespeople, and marketing managers who want to update their methods for attracting customers.
