by Alfred Font Barrot · Conecta · tapa blanda · ISBN 9788415431497
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«Las 12 leyes de la negociación» is the negotiation essay by Alfred Font Barrot, published by Conecta in paperback (192 pages, in Spanish).
A negotiation work applicable to the political, professional and personal spheres. It proposes being a strategist rather than naive: negotiate with constructive approaches, where intelligence overcomes aggressiveness. It sets out twelve universal principles illustrated with historical, literary and business examples to achieve effective agreements.
The subtitle of the work is «O eres estratega o eres un ingenuo». It corresponds to the first edition, published on 21 March 2013.
A work aimed at those who want to improve their negotiation skills in professional and personal environments, with a practical and applicable approach.
