by Francisco J. Pérez- Latre · Eunsa · tapa blanda · ISBN 9788431330828
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«La publicidad y los medios: Ensayos de introducción a la publicidad» is the essay book by Francisco J. Pérez-Latre, published by EUNSA in paperback.
It brings together essays to rethink advertising and the media from professional development, education, social responsibility, and attention to specific audiences. It addresses the potential of communication to change the world, communication plans, and changes in messages, audiences, and media in the era of Facebook, Twitter, and YouTube.
Second edition, with 224 pages, in the Astrolabio Comunicación collection from EUNSA.
Aimed at professionals, students, and researchers in advertising and communication, as well as those who promote communication strategies.
