by Pat Weymes · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788479780814
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«La profesión de vender» is the guide written by Pat Weymes for sales directors and trainers, in paperback (280 pages).
The performance of a sales team depends on the training received, and the trainer must inspire and motivate. This work helps directors and trainers create an engaging programme: attitudes, presentation techniques, body language, motivation and self-confidence of the seller, preparation for selling, and training of customer service staff.
1st edition, published on 12 May 1993; text in Spanish.
Of interest to commercial directors, sales team trainers, and those studying marketing and business management.
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