by Anthony J. Bradley, Mark P. McDonald · Profit Editorial · tapa blanda · ISBN 9788415330714
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«La organización Social» is the business guide by Anthony J. Bradley and Mark P. McDonald, published by Profit Editorial in paperback (240 pages).
Based on a study of more than four hundred international organizations, the book explains how to turn collaboration on social networks into a disciplined strategy for achieving business objectives. It presents practices that leverage the collective intelligence of customers and employees, with examples for gaining competitive advantage.
Original title: The Social Organization. Translation by Betty Trabal. Foreword by Javier Curtichs, CEO of Tinkle.
For executives, strategy managers, and professionals who want to steer their organizations toward the productive use of social networks.
