by Fernando Augusto Moreno Rodríguez · Alvalena · tapa blanda · ISBN 9788493626907
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«La mente del emprendedor» is the business management essay by Fernando Augusto Moreno Rodríguez, published by Alvalena in paperback (144 pages).
It argues that many SME owners are technicians turned employees of their own business, with endless working days. Against them, it observes practical entrepreneurs who created profitable companies and extracts keys to developing an entrepreneurial mindset, simplifying management, and improving the company without giving up quality of life.
Work in Spanish published in 2008. The cover presents the work as the first system of «El Entrenamiento Intuitivo-Racional».
For SME owners trapped in self-employment and for those aspiring to start a business.
