by Otto Kalthoff, Ikujiro Nonaka, Pedro Nueno · Deusto · tapa blanda · ISBN 9788423416233
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This book, authored by Otto Kalthoff, Ikujiro Nonaka, and Pedro Nueno, explores business innovation and various management styles through the analysis of thirteen world-class companies. Featuring case studies from organizations such as Michelin, Salomon, Versace, Banco de Santander, Microsoft, and IBM, the book provides deep insights into the strategies that drive success in competitive global markets.
