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La lealtad de sus clientes
4.4
Negocios y EconomíaISBN | 9788479781859
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Product details
Pages: 216 pages
Author: Marketing Publishing
Publisher: Ediciones Díaz de Santos, S.A.
ISBN: 9788479781859
Format: tapa blanda
Language: es-ES
Release date: 8/11/1994
ISBN: 9788479781859
Synopsis of La lealtad de sus clientes
El libro 'La lealtad de sus clientes' de Marketing Publishing, publicado por Ediciones Díaz de Santos, S.A. en 1994, es una guía esencial para empresas que buscan fortalecer su base de clientes. Este libro explora estrategias y habilidades necesarias para mantener una relación duradera con los clientes, asegurando su lealtad y fomentando la repetición de compras. Con 216 páginas, ofrece un enfoque global y un plan de acción detallado para mejorar la calidad de los servicios de apoyo, orientar las estrategias de marketing y ventas, y establecer controles de productividad efectivos.
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