La lealtad de sus clientes

Synopsis of La lealtad de sus clientes

The book 'Customer Loyalty' by Marketing Publishing, published by Ediciones Díaz de Santos, S.A. in 1994, is an essential guide for companies looking to strengthen their customer base. This book explores strategies and skills needed to maintain a lasting relationship with customers, ensuring their loyalty and encouraging repeat purchases. With 216 pages, it offers a global approach and a detailed action plan to improve the quality of support services, guide marketing and sales strategies, and establish effective productivity controls.