by John Micklethwait, Adrian Wooldridge · Alianza · tapa blanda · ISBN 9788420644080
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«La hora de los gurús» is the management essay by John Micklethwait and Adrian Wooldridge, published by Alianza in paperback (485 pages, in Spanish).
The book examines the rise of management gurus and visionaries, from reengineering to the art of Japanese management. With a critical eye, it analyses how they influence corporate decisions and questions the real impact of these trends, including the debate on the future of work.
Spanish version by Rafael Aparicio Martín of the original «The Witch Doctors». Belongs to the Alianza Actualidad collection.
Aimed at professionals and readers interested in business management, economics, and critical analysis of management theories.
Richard John Micklethwait is an English journalist who is the editor-in-chief of Bloomberg News, a position he has held since February 2015. He was previously the editor-in-chief of The Economist from 2006 to 2015.
