by Hernán Marcelo Herrera Acevedo, Daniel Elías Brown Soto · Empresa Activa · tapa blanda · ISBN 9788496627055
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«La guía del emprendedor» is the entrepreneurship guide by Hernán Herrera and Daniel Brown, published by Empresa Activa in paperback (240 pages).
It argues that a project's success rests on personal growth and proposes generating innovative ideas by transgressive combination of one's own resources. It advocates breaking patterns and connecting the seemingly unconnected to find one's own path, not just improving what already exists.
Part of the Gestión del conocimiento collection. Text in Spanish; original edition 2006.
Aimed at entrepreneurs and professionals who want to innovate in their field based on their own abilities.
