by Michael Leboeuf, Francisco Muro · Empresa Activa · tapa blanda · ISBN 9788492452248
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«El G.S.M.: El Gran Secreto de la Motivación» is the management essay by Michael Leboeuf and Paco Muro, published by Empresa Activa in paperback (160 pages).
The book analyses how remuneration systems condition workplace motivation and why some incentives, such as a short-term sales bonus, generate counterproductive attitudes in the medium term. Paco Muro adapts this classic of American management and proposes tools to reward behaviours that improve profitability.
The work belongs to the Gestión del conocimiento collection. It was published in 2009 and the cover indicates 2nd edition.
For executives, middle managers and business administration students who want to review their incentive systems.
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