
by Matthew Dixon, Brent Adamson · Empresa Activa · tapa blanda · ISBN 9788492452903

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This sales book presents a different approach, based on in-depth research on the characteristics of successful salespeople. Contrary to popular belief, the best salesperson is not the one with the best public relations, but the one who challenges the buyer, knows the business thoroughly, and controls the sales process. Discover the key qualities of your salespeople and how to transform them into challenging salespeople.

Tapa blanda
