by Angela Hatton · FT PRENTICE HALL · tapa blanda · ISBN 9788420530642
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«La guía definitiva del plan de marketing» is the practical marketing guide by Angela Hatton, published by FT Prentice Hall in paperback (188 pages).
Step-by-step guide to creating an effective marketing plan: includes assessment of current activities, customer orientation, strategy implementation, and communication. Designed for beginners and experts, it seeks efficient use of resources and products that consumers value.
Published in 2000, with the subtitle «la vía rápida y más inteligente para elaborar un plan de marketing». Belongs to the FT/PH collection of Financial Times Prentice Hall.
Aimed at both beginners and professionals who want to apply a step-by-step method to create a customer-focused marketing plan.
