by Antonio Ortega Parra · PRENTICE HALL · tapa blanda · ISBN 9788489660427
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«La antigua Roma: Valores para el éxito empresarial» is the business management essay by Antonio Ortega Parra, published by Prentice Hall in paperback.
It is not a history book, although it uses history as a practical case: the author analyses how the Roman Senate and people managed their organisation and reacted to crises. From that experience he draws lessons on corporate culture, shared leadership and mission that he applies to today's companies, starting from concepts such as the mos maiorum.
First edition published in 2006. Includes forewords by Antonio Garrigues Walker and José Ramón Pin Arboledas.
Aimed at executives, entrepreneurs and readers interested in ancient history.
