by Forrest H. Patton · ISBN 9788423409389
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«La fuerza de la persuasión», Forrest H. Patton's essay on interpersonal influence, published by Editorial Planeta.
The book explores strategies and methods for influencing human relationships, with guidelines aimed at persuading effectively in different settings. It sets out keys to communication, argumentation and interpersonal behaviour so that the other person accepts the ideas presented.
The full title includes the subtitle «Técnicas de influencia interpersonal»; the work was published in 1991.
Aimed at readers interested in interpersonal communication and in improving their persuasion skills in personal or professional settings.
