by Jesús Vega de la Falla · Empresa Activa · tapa blanda · ISBN 9788492452026
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«La empresa sensual» is a business management essay by Jesús Vega de la Falla, published by Empresa Activa in paperback (224 pages, in Spanish).
It starts from the idea that traditional advertising is no longer enough and proposes that companies seduce and win over customers, employees and investors. With cases such as Zara, Apple, Starbucks and Virgin, the author, a former HR director at Zara/Inditex, explains how to move from a formal image to a more attractive and approachable one.
It is part of the Gestión del conocimiento collection; the cover indicates 2nd edition.
For executives, marketing professionals and HR managers interested in strategy and business management.
