by Javier Celaya · Gestión 2000 · tapa blanda · ISBN 9788498750089
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«La empresa en la web 2.0» is Javier Celaya's book on the social web, published by Gestión 2000 in paperback (256 pages, Spanish).
Javier Celaya explains how the social web has transformed the relationship between consumers and companies: blogs, wikis, podcasts and social networks influence purchasing decisions. The book proposes integrating these tools into marketing and communication, listening to the customer and adapting corporate culture to the new digital era.
Published in November 2008, it is part of the Comunicación collection from Gestión 2000.
A read for communication professionals and executives interested in integrating social networks into their business strategy.
