by Javier Celaya · tapa blanda · ISBN 9788408092537
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«La empresa en la web 2.0» is the essay by Javier Celaya published by Gestión 2000 in paperback (286 pages).
Javier Celaya analyses the change that web 2.0 and social networks represent for companies, and describes how they can harness new online communication tools to redesign their strategy and connect with customers and audiences in a participatory digital environment.
Subtitle: «El impacto de las redes sociales y las nuevas formas de comunicación online en la estrategia empresarial». Originally published in 2008.
Aimed at communication, marketing and business management professionals interested in the digital transformation of businesses.
