by Arthur Lawrence · Ediciones Deusto, S.A.(Barcelona) · tapa dura · ISBN 9788423408771
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«La distribución comercial» is the business essay by Arthur Lawrence, published by Ediciones Deusto in hardback (251 pages, in Spanish).
Analysis of commercial distribution as a piece of marketing strategy. It examines market structure, distribution channel organization, choosing the right channel, and criteria for deciding among different sales options.
Published in 1991 within the Biblioteca Empresarial Deusto, in its marketing line. Illustrated work.
For marketing professionals, managers, and business students interested in channel and point-of-sale management.
