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ISBN: 9788423408849
Este libro, titulado 'Los Argumentos de Venta', es una obra de John Lidstone publicada en 1991 por Ediciones Deusto. Forma parte de la Biblioteca Empresarial Deusto y se centra en la gestión de ventas y marketing. Con 223 páginas, este libro ofrece una guía sobre cómo construir argumentos de venta efectivos.
