by Arnold Kaufmann, Jaime Gil Aluja, Ana María Gil Lafuente · Ediciones Piramide · tapa blanda · ISBN 9788436808001
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«La creatividad en la gestión de las empresas» is the business management essay by Arnold Kaufmann, Jaime Gil Aluja and Ana María Gil Lafuente, in paperback.
The work argues that creativity can be incorporated into managerial work and brings together techniques for understanding and applying it in business. The aim is to sustain the levels of competitiveness imposed by the current economic environment, uniting innovation and management in the day-to-day activity of the business.
A Business and Economics work, published by Ediciones Pirámide in 1994; 214 pages in Spanish.
Business managers and professionals interested in innovation and the practical application of creativity.
Ph.D. Université Stendhal (University of Grenoble) 1954
