by Inmaculada José Martínez Martínez · ESIC Editorial · tapa blanda · ISBN 9788473564045
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book, titled 'La comunicación en el punto de venta: Estrategias de comunicación en el comercio Real y Online' (Communication at the Point of Sale: Communication Strategies in Real and Online Commerce), explores the analysis of the commercial establishment, both physical and virtual, as an essential means of communication to optimize commercial management and customer relations. It is presented as a fundamental tool in the integral marketing communication strategy, offering a deep insight into the evolution of communication strategies at the point of sale, both in the real and online fields. Ideal for professionals and students in the area of marketing and sales.
