by Thierry Libaert · Economica · tapa blanda · ISBN 9782717836790
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«La communication de l'entreprise» is the corporate communication manual by Thierry Libaert, published by Economica in paperback, 112 pages, in French.
A reference work that approaches corporate communication as a professional discipline with its own methods: it explains its foundations, its territories (institutional, brand and product), public relations and internal communication techniques, drawing on practical cases to guide the reader.
The work belongs to the Gestion Poche collection of the publisher Economica, published in 1998.
For communication or business management professionals seeking a practical guide to corporate communication.
