by Judith Corstjens, Marcel Corstjens · ISBN 9788423415298
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«La batalla en el punto de venta» is the commercial strategy essay by Judith and Marcel Corstjens, published by Deusto in 1997 (340 pages, in Spanish).
The work analyses competition between manufacturers and distributors to become visible at the point of sale: shelf space, promotions and trade negotiations. It explains how marketing and sales tactics are designed to improve product turnover and shelf profitability, from the perspective of both sides of the channel.
Subtitle: «Tácticas para distribuidores y fabricantes». ISBN 9788423415298. Category: Business and Economics.
For marketing and distribution professionals, and commerce students interested in strategies between manufacturers and retailers at the point of sale.
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