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Kunden l(i)eben digital
by Christian Vranckx, Daniel Jung · BoD - Books on Demand · tapa dura · 280 pages
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Pages: 280 pagesAuthor: Christian Vranckx, Daniel JungPublisher: BoD - Books on DemandFormat: tapa duraLanguage: deRelease date: 1/6/2025ISBN: ISBN 9783819296604
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Synopsis of Kunden l(i)eben digital
Este libro analiza la transformación del comercio desde una perspectiva orientada a la innovación, explorando las oportunidades y riesgos de la digitalización tanto en el comercio electrónico como en el comercio físico. A través de una base teórica y una visión estratégica, los autores ofrecen impulsos para que las empresas dominen la dualidad entre el mundo online y offline. La obra está dirigida a profesionales y académicos interesados en el Change Management y el Smart Retail, proporcionando herramientas para comprender y diseñar activamente el comercio del futuro en un entorno de innovación disruptiva.
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