by Christian Vranckx, Daniel Jung · BoD - Books on Demand · tapa dura · ISBN 9783819296604
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«Kunden l(i)eben digital» is the essay by Christian Vranckx and Daniel Jung published by BoD – Books on Demand in hardback (280 pages, in German).
It analyses the transformation of commerce from an innovative perspective, between digital disruption and established practice. It explains how companies can seize the opportunities of digitalisation, assess its risks and manage the duality between e-commerce and physical commerce, combining theoretical foundation and strategic vision.
First edition published in June 2025; on the cover, the authors are listed as editors (Hrsg.).
Of interest to professionals and academics in commerce and change management seeking to understand smart retail.
