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Negocios y Economía

Kultur-Sponsoring

by Peter Roth · Mi-Wirtschaftsbuch · tapa dura · 538 pages

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Pages: 538 pagesAuthor: Peter RothPublisher: Mi-WirtschaftsbuchFormat: tapa duraLanguage: deRelease date: 1/1/1989ISBN: ISBN 9783478217309

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Synopsis of Kultur-Sponsoring

Este libro de Peter Roth explora el fenómeno del patrocinio cultural, analizando diversas opiniones, oportunidades y problemas asociados con esta práctica. A través de conceptos teóricos y ejemplos prácticos, la obra ofrece una visión detallada de cómo las empresas y las instituciones culturales pueden colaborar de manera efectiva. Publicado originalmente en alemán, el texto se ha convertido en una referencia para entender las dinámicas del marketing cultural y la responsabilidad social corporativa a finales de la década de los 80, proporcionando estrategias y casos de estudio reales.

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About the author

Peter Roth

Peter Roth

Peter Roth is a German former alpine skier who competed for West Germany in the 1988 Winter Olympics and for Germany in the 1992 Winter Olympics and in the 1994 Winter Olympics.

Born in 196121 titles published
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