J.I.T. Marketing Estratégico para el Mercado Industrial

Name: J.I.T. Marketing Estratégico para el Mercado Industrial
Brand: Parramon Ediciones S.A.
Price: 11.13 GBP
Availability: InStock
ISBN: 9788434218604

by Charles O'Neal, Kate Bertrand · Parramon Ediciones S.A. · tapa blanda · ISBN 9788434218604

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J.I.T. Marketing Estratégico para el Mercado Industrial

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Product details

Charles O'Neal, Kate Bertrand

9788434218604

Parramon Ediciones S.A.

Spanish

tapa blanda

1/20/1994

296 pages

520 g

Synopsis of J.I.T. Marketing Estratégico para el Mercado Industrial

«J.I.T. Marketing Estratégico para el Mercado Industrial» is the industrial marketing guide by Charles O'Neal and Kate Bertrand, in paperback from Parramón.

Strategic marketing work for the industrial market: develops a plan covering product planning and management, market research, direct selling, promotion, communication, distribution and pricing policy.

Translation by José María Castaño of the original work Developing a winning J.I.T. marketing strategy. Gestión y Empresa collection, G.E. Spanish edition, 296 pages.

Aimed at marketing executives, product managers and sales professionals in the industrial field seeking to plan with a strategic approach.